Privacy Policy

We are committed to protecting the privacy and security of personal data collected from visitors to our site and users of our services. This policy explains how we collect, use, and protect personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

Information We Collect

We collect information to provide and improve our services to you. The types of personal data we may collect include:

Contact Information: Such as name, address, email address, and phone number, provided when you contact us, register for services, or request information.
Vehicle Information: Details about your vehicle, such as make, model, year, VIN (Vehicle Identification Number), registration details, and service history, when you use our maintenance, repair, or trade-in services.
Financial and Transactional Information: Information related to purchases, financing, leasing, payment details, and transaction history when you buy a vehicle, parts, or services.
Service Information: Details related to the services you request or receive, such as appointment details, repair needs, and service feedback.
Website Usage Data: Information about your visit to our site, including IP address, browser type, operating system, referring URLs, pages viewed, and visit duration, collected through cookies and similar technologies.
Marketing Preferences: Your preferences for receiving marketing communications from us.

How We Use Your Information

We use your personal data for specific purposes and only when we have a lawful basis to do so. These purposes include:

To provide the services you request, such as processing new and used car sales, handling vehicle maintenance and repairs, providing parts and accessories, facilitating financing and leasing, and managing vehicle trade-ins.
To communicate with you regarding your inquiries, appointments, transactions, and services.
To process payments for services and products.
To manage and fulfil contractual obligations related to sales, service, or financing agreements.
To send you information about products, services, offers, and promotions that may be of interest to you, based on your consent or our legitimate interests, where permitted by law. You have the right to opt out of marketing communications at any time.
To improve our services, site functionality, and customer experience.
To ensure the security of our operations and prevent fraud.
To comply with legal and regulatory obligations, such as tax, accounting, and consumer protection laws.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

Performance of a Contract: Processing is necessary to fulfil a contract with you or to take steps at your request before entering into a contract (e.g., processing a car purchase, scheduling a service appointment).
Compliance with a Legal Obligation: Processing is necessary for us to comply with a legal obligation (e.g., maintaining records for tax purposes).
Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided your fundamental rights and freedoms do not override those interests (e.g., improving our services, conducting marketing activities with the possibility to object, ensuring site security).
Consent: We rely on your explicit consent for specific processing activities, such as sending you certain types of marketing communications. You have the right to withdraw your consent at any time.

Data Sharing and Disclosure

We may share your personal data with third parties in the following circumstances:

Service Providers: We may share data with trusted third-party service providers who perform functions on our behalf, such as payment processing, IT services, vehicle transport, marketing assistance, and customer support. These providers are obligated to protect your data and use it only for the purposes for which it was provided.
Manufacturers and Affiliates: To fulfil warranty obligations, manage recalls, or for other purposes related to your vehicle or services.
Financial Institutions: In connection with financing or leasing applications and agreements.
Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court order or government investigation).
Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction, provided the recipient agrees to protect your data in a manner consistent with this policy.

We do not sell or rent your personal data to third parties for their marketing purposes without your explicit consent.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period varies depending on the type of data and the purpose of processing. When data is no longer required, we will securely delete or anonymise it.

Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure.

Your Data Protection Rights

Under the GDPR and applicable laws, you have certain rights regarding your personal data:

Right of Access: You have the right to request access to the personal data we hold about you.
Right to Rectification: You have the right to request correction of inaccurate or incomplete personal data.
Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data under certain circumstances.
Right to Restriction of Processing: You have the right to request the restriction of processing of your personal data under certain circumstances.
Right to Object to Processing: You have the right to object to the processing of your personal data in certain situations, particularly processing based on legitimate interests or for direct marketing.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller, where processing is based on consent or contract and carried out by automated means.
Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw your consent at any time.
Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your habitual residence, place of work, or the place of the alleged infringement, if you believe our processing of your personal data infringes applicable law.

To exercise any of these rights, please contact us in writing at the address provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data or to exercise any of your other rights.

Cookies and Similar Technologies

Our site uses cookies and similar technologies to improve user experience, analyse site usage, and for marketing purposes. You can manage your cookie preferences through your browser settings or a dedicated cookie consent tool on our site, if available.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal obligations. We will post any changes on this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this privacy policy or our data practices, or wish to exercise your rights, please contact us in writing at:

Viale Regina Margherita, 185
Rome, Lazio, 00198
Italy